Digital Marketing With Digital Marketing ,learn to make your presence online and also see your business being reached by digital natives (or people online) .
Contact hours: 20 hours
Case studies/ Use cases
Digital Marketing has become the heart of marketing strategies for most organizations around the globe. And why shouldn’t it be? Reaching people was never easier than this. With this Digital Marketing course you will learn the nuances and practices which will ultimately enhance the brand by having a strong reputation as well as foothold in the digital world. The programme covers various topics like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing to begin with. Participants will learn to appreciate the need of digital marketing and also implement different techniques of the field and subsequently analyze the outcomes to better direct the organization to fulfil its goals.
Who should go for the Programme?
The marketing cell of any organization has a Digital Marketer or is planning to hire one. The Digital Marketing course has been designed & developed to cater to the requirements of marketers across. The programme offers substantial value to all professionals who wish to learn the art of using digital marketing to drive & support decision-making at marketing and sales executive levels. The programme will be of particular significance to all professionals who provide decision support services to senior management in their organizations. Apart from professionals, even if you are an individual or student, you can very well appreciate the topics that are being covered during the training.
Gain a deep insight in Digital Marketing
Learn the Digital Marketing concept and how to apply it aptly for improving business values
Ph.D. in Foreign Direct Investment (submitted), IIFT Delhi.
M.Tech. (Computer Engg), IIT Kharagpur.
Alumnus of IIM Calcutta and ISI Delhi.
Ex-Global Analytics Head of TCS.
25+ years of experience across industry verticals.
Ph.D. (Statistics), Michigan State University.
B. Stats. & M. Stats., Indian Statistical Institute, Calcutta.
Ex-Chief Scientist & Founder, PlanetRisk Inc, Bethesda, US.
20+ years of industry exp. with Morgan Stanley, Barclays Capital etc.
Ph.D. and M. Stat. from ISI Calcutta.
22 + years of exp. in IT, Statistical Analysis and Data Science.
Specialized in Image Processing, Logistic optimization of Vehicle using GPS data tracking.
Expertise in Optimal Media (TV Ad) assignment.
B. Tech. (Mechanical) & M. Tech (Industrial Engg. & OR) IIT, Kharagpur.
Ex-Principal Consultant in TCS, Head of IT in Allahabad Bank.
Specialized in Process Optimization, R & D and Management Consulting.
30+ yrs of industry exp.
M.Sc. Economics, Calcutta Univ.
9+ yrs of research and industrial exp. in Business Analysis, Business Forecasting, Statistical & adv. Econometrics.
Extensive hands-on exp. in Python, R, Rattle, WEKA, Tableau, QlikView, Power BI etc.
B.Tech. (Electrical Engg), IIT Bombay.
PGDM, IIM Calcutta.
20+ yrs with IBM as IT Services Leader, CIO, HR Director &s Director, Integrated Operations.
Partnered with Accenture, IBM, PwC, KPMG, E&Y, etc.
30+ years of industry exp.
Ph.D. in Economics, Gold Medalist PGDM, IIM Calcutta.
Gold Medalist - BE, Jadavpur Univ.
20+ yrs as a Renowned Prof of Finance at IIM Calcutta.
24+ years of Industry experience with United Nations, Deustche Bank etc.
Ph.D. (Materials Science & Engg), Singapore- MIT.
M. Tech. Materials Science & Engg, IIT Kharagpur.
International Research Reviewer of Royal Society of London, Elsevier Amsterdam.
12+ yrs of exp. in Research & Academics.