Digital Marketing
With Digital Marketing ,learn to make your presence online and also see your business being reached by digital natives (or people online) .

40Hours programme

Contact hours: 20 hours

  • Conceptual Learning
  • Hands-on Learning
  • Projects/ Assignments
  • Case studies/ Use cases
Programme Objectives
Digital Marketing has become the heart of marketing strategies for most organizations around the globe. And why shouldn’t it be? Reaching people was never easier than this. With this Digital Marketing course you will learn the nuances and practices which will ultimately enhance the brand by having a strong reputation as well as foothold in the digital world. The programme covers various topics like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing to begin with. Participants will learn to appreciate the need of digital marketing and also implement different techniques of the field and subsequently analyze the outcomes to better direct the organization to fulfil its goals.
Who should go for the Programme?
The marketing cell of any organization has a Digital Marketer or is planning to hire one. The Digital Marketing course has been designed & developed to cater to the requirements of marketers across. The programme offers substantial value to all professionals who wish to learn the art of using digital marketing to drive & support decision-making at marketing and sales executive levels. The programme will be of particular significance to all professionals who provide decision support services to senior management in their organizations. Apart from professionals, even if you are an individual or student, you can very well appreciate the topics that are being covered during the training.

Key Takeaways

  • Gain a deep insight in Digital Marketing
  • Learn the Digital Marketing concept and how to apply it aptly for improving business values

Learning Mode

Are there any Learning Pre-requisites?

MEET Our Consultants & Faculty

Dr. Goutam Das

Ph.D. (Economics) IIFT Delhi, M. Tech (Computer Engg) IIT Kharagpur
B.E. (Electronics & Comm) V-NIT Nagpur
30+ Years of experience in IT and Analytics [Business Analytics, Big Data Analytics, AI Machine Learning.
Ex-Cheif Data Scientist at Power Foundation of India...

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Dr. Nidhan "Neal" Choudhuri

Ph.D. (Statistics), Michigan State University.
B. Stats. & M. Stats., Indian Statistical Institute, Calcutta.
Ex-Chief Scientist & Founder, PlanetRisk Inc, Bethesda, US.
20+ years of industry exp. with Morgan Stanley, Barclays Capital etc.

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Mr. Aditya Biswas

B. Tech. (Mechanical) & M. Tech (Industrial Engg. & OR) IIT, Kharagpur.
Ex-Principal Consultant in TCS, Head of IT in Allahabad Bank.
Specialized in Process Optimization, R & D and Management Consulting.
30+ yrs of industry exp.

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Gautam Mukherjee

B.Tech (Electronics & Comm) IIT Kharagpur, M.Tech (Electrical Engg) IIT Madras.
30+ Years of experience in R&D in IT, Telecom. Ex Scientist at DRDO

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Somnath Sinha

B.Tech. (Electrical Engg), IIT Bombay.
PGDM, IIM Calcutta.
20+ yrs with IBM as IT Services Leader, CIO, HR Director &s Director, Integrated Operations.
Partnered with Accenture, IBM, PwC, KPMG, E&Y, etc.
30+ years of industry exp.

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Prof. B. B. Chakrabarti

Ph.D. in Economics, Gold Medalist PGDM, IIM Calcutta.
Gold Medalist - BE, Jadavpur Univ.
20+ yrs as a Renowned Prof of Finance at IIM Calcutta.
24+ years of Industry experience with United Nations, Deustche Bank etc.

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