Campaign Analytics - insAnalytics

Programme Objectives

The “Campaign Analytics” programme is a niche programme aimed to equip marketing professionals with analytics tools & techniques applicable across campaign life cycles. The programme will empower marketing professionals to enhance effectiveness of their marketing campaigns.

Who should go for the Programme?

The “Campaign Analytics” programme has been designed & developed primarily for marketing professionals interested in using analytics to enhance effectiveness of their campaigns. Analytics professionals who wish to implement analytics techniques for marketing departments/ functions of their clients will also benefit from the programme.

Key Takeaways

After successful completion of the “Campaign Analytics” programme, participants will be able to:

Develop awareness of the life cycle of a campaign
Understand the various analytics techniques used across a campaign’s life cycle
Implement the popular techniques used for campaign analytics
Plan, execute, track, and evaluate campaigns more effectively

Learning Mode

Curriculum Overview

Introduction to Campaign Management

Campaign Life Cycle Overview

Campaign Planning
Campaign Execution
Campaign Tracking
Campaign Evaluation

Analytics in Campaign Planning

Root Cause Analysis
TURF Analysis

Design of Experiments Budget Allocation Techniques
Hands-on implementation

Analytics in Campaign Execution

List Waterfall Analysis
Response Scorecard
Decision Trees
Hands-on implementation

Analytics in Campaign Tracking

Frequently-tracked metrics (across campaigns)
Metrics tracked in a digital campaign
Different graphical techniques
Hands-on implementation

Analytics in Campaign Evaluation

Testing of Hypothesis
Graphical way to evaluate campaigns
Marketing-mix modelling
Hit Map Analysis
Hands-on implementation

Case studies/ Use cases

Projects/ Assignments

Evaluation/ Examination

Similar Training Programmes

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International Business Analytics

Advanced International Business Analytics

Data Management & Data Mining through R / Python

Fundamentals of Data Analytics

Are there any Learning Pre-requisites?

There are no specific learning pre-requisites for the programme. Effectiveness of learning through the programme would be enhanced if participants possess a basic idea of business analytics and have good logical & analytical reasoning skills. Prior knowledge of basic statistics and any analytical software is not necessary, though these will provide an added advantage.

MEET Our Consultants & Faculty

Dr. Goutam Das

30+ years of industry experience across multiple sectors including Finance, Energy, Telecom, Retail, Media, Manufacturing & Automobiles.

Prof (Dr.) B B Chakraborty

40+ years of experience in Industry and Academics, serving as consultant to major global organizations and Professor at leading IIMs.

Dr. Nidhan Choudhuri

25+ years of global experience in Financial Modeling, Risk Analysis, and Quantitative Trading, with roles at Barclays and Morgan Stanley.

Dr. Ayan Chatterjee

8+ years of R&D experience in AI, Machine Learning, and Medical Image Processing with NVIDIA and AstraZeneca.

Mr. Jayanta Adhikari

30+ years of experience in BFSI and Retail sectors, specializing in Financial Analytics and Digital Transformation.

Ms. Amrita Saha

15 years of experience in AI, GenAI, Big Data Analytics, and Econometrics across BFSI and Energy sectors.

Campaign Analytics
Enhance effectiveness of marketing campaigns by implementing analytics across campaign life cycles

4 Weeks programme

Key Takeaways