Advanced International Business Analytics

Programme Objectives

The “Advanced International Business Analytics” programme has been designed & developed with the objective to inculcate in participants fundamental as well as advanced concepts of International Business & Trade, together with the role that the niche & emerging discipline of Analytics can play in the context of cross-border trade.
The programme lays the foundation of international business & trade fundamentals, apart from the applications of analytics concepts necessary to operate in such a cross-border setting. The programme blends academic curricula with real-world illustrations to ingrain in participants the knowledge of major business functions, as applicable in a cross-border context, apart from providing a first-hand exposure to popular applications of high-end business analytics techniques.

Who should go for the Programme?

The “Advanced International Business Analytics” programme has been designed & developed to cater to the requirements of professionals & middle managers in the business of international trade. The programme is also of significant value to professionals & middle managers in business analytics who wish to expand their horizons to include cross-border trade.
For professionals who intend to take-up decision-making roles in their organizations and champion various strategic initiatives with respect to the niche & emerging area of Analytics, the programme would help in understanding, analyzing & interpreting data to facilitate further decision-making.

Curriculum Overview

Introduction to the Programme

Overview of the Programme
International Business & Trade
Business Analytics

Fundamental Concepts in Int'l Business

Concepts in Int'l Economics & Trade
Concepts in Int'l Marketing & Strategy
Concepts in Int'l Finance
Concepts in Int'l Logistics & Supply Chain Management

Advanced Concepts in Int'l Business

Advanced Concepts in Int'l Economics & Trade
Advanced Concepts in Int'l Marketing & Strategy
Advanced Concepts in Int'l Finance
Advanced Concepts in Int'l Logistics
& Supply Chain Management

Fundamental Concepts in Big Data Analytics

Introduction to Big Data Analytics
Applications of Big Data Analytics
Map Reduce concepts
Hadoop – an overview

Advanced Concepts in Big Data Analytics

Big Data in a cross-border context
Pig – an overview
Hive – key concepts

Visual Analytics – Part I

Visual Analytics – Concepts, Applications & Tools
Working with different data types
Characters, Numeric, Dates
Designing Tables, Charts & Graphs
Working with Filters

Visual Analytics – Part II

Designing Dashboards
Creating/ Publishing Dashboards
Drill-downs with Dashboards
Story-telling with Dashboards

Advertising Mix modelling

Getting introduced to the business problem
Overview of the analytical framework
Understanding the constraints & challenges
Analytics in action – real-world illustrations

Product Design & Attribute Specification

– an Analytics-based approach
Understanding the business context
Discover the design & specifications challenges
in a cross-border context
Overview of the analytical framework & methodology
Analytics in action – real-world illustrations

Statistical Process Control

Statistical Process Control – key concepts
Key Metrics
– unravelling the science behind process control
Understanding challenges unique to cross-border trade
Analytics in action – real-world illustrations

Six Sigma in International Business

Six Sigma – key concepts
Understanding the analytical framework
Discovering the applications and business
benefits in an international context
Analytics in action – real-world illustrations

Optimal decision-making in Global Sourcing & Manufacturing

Getting introduced to Optimization in decision-making
Discovering the nuances peculiar to int'l operations
Overview of the analytical framework
Analytics in action – real-world illustrations

Social Media analytics – Part I

Appreciating the challenges & constraints
with real-world unstructured data
Text Mining – concepts & applications
Overview of the analytical framework & approach
Analytics in action – real-world illustrations

Social Media analytics – Part II

Social Media analytics – nuances in an int'l context
Text Mining – advanced concepts & applications
Advanced Analytics with Social Media
Analytics in action – real-world illustrations

Balanced Scorecard & Business Intelligence

Balanced Scorecard – key concepts
Business Intelligence – key applications
Management Perspectives in int'l business & trade

Interest Rates prediction

– Analytical models
Getting introduced to the business problem
Understanding the analytical framework
Popular Interest Rates prediction models
Analytics in action – real-world illustrations

Foreign Exchange Rates prediction

– Analytical models
Understanding the business context
Getting introduced to the analytical framework
Popular Foreign Exchange Rates prediction models
Analytics in action – real-world illustrations

Advertising scenario analytics and Budget Allocation

Setting the context – Understanding the problem
Overview of the analytical framework
Appreciating the challenges & constraints
Analytics in action – real-world illustrations

Prediction of Damage Likelihood during Product Shipment

Overview of the business problem
Discovering the data requirements & challenges
Predictive modelling – Understanding the approach
Analytics in action – real-world illustrations

Decisions on Warranty Periods & Reserves

– an Analytics-based approach
Understanding the business problem
Unravelling the analytical framework & approach
Discovering the science behind decision-making
Analytics in action – real-world illustrations

Market Basket analysis

Setting the context – Understanding the problem
Getting introduced to the analytical framework
Discovering the data challenges & constraints
Analytics in action – real-world illustrations

International Market Maturity segmentation

– an Analytics-based approach
Understanding the backdrop to the business problem
Getting introduced to popular global trade databases
Unravelling the analytical approach & framework
Analytics in action – real-world illustrations