Campaign Analytics Enhance effectiveness of marketing campaigns by implementing analytics across campaign life cycles
4 Weeks programme
Contact hours: 32 hours
Case studies/ Use cases
The “Campaign Analytics” programme is a niche programme aimed to equip marketing professionals with analytics tools & techniques applicable across campaign life cycles. The programme will empower marketing professionals to enhance effectiveness of their marketing campaigns.
Who should go for the Programme?
The “Campaign Analytics” programme has been designed & developed primarily for marketing professionals interested in using analytics to enhance effectiveness of their campaigns. Analytics professionals who wish to implement analytics techniques for marketing departments/ functions of their clients will also benefit from the programme.
Develop awareness of the life cycle of a campaign
Understand the various analytics techniques used across a campaign’s life cycle
Implement the popular techniques used for campaign analytics
Plan, execute, track, and evaluate campaigns more effectively
There are no specific learning pre-requisites for the programme. Effectiveness of learning through the programme would be enhanced if participants possess a basic idea of business analytics and have good logical & analytical reasoning skills. Prior knowledge of basic statistics and any analytical software is not necessary, though these will provide an added advantage.
MEET Our Consultants & Faculty
Ph.D. Scholar (Foreign Direct Investment), IIFT Delhi
MTech (Computer Engg.), IIT Kharagpur
Alumnus of IIM Calcutta & ISI Delhi
25+ yrs of industry exp. across industry verticals
Ph.D. (Statistics), Michigan State University, USA
B. Stats & M. Stats, Indian Statistical Institute, Calcutta
Ex-Chief Scientist & Founder, PlanetRisk Inc, USA; 20 yrs of industry exp. with Morgan Stanley, Barclays Capital, etc.
B. E. (Mech. Engg), NIIT PG Certification on Business Analytics, Machine Learning Cert from Stanford Univ.
LOMA ALMI Certified Professional
15+ years of experience in consulting on Financial Analytics, Credit Risk Analytics, Operations Research, Business Analytics,