In today's world, all banks are using analytics to take more informed decisions. Banks use one or more decision tree algorithms to approve credit card transactions. The models are developed using business logic & intuition, either by in-house analytics teams or by third-party analytics vendors. Often banks struggle to monitor the performance of the business rules running within these models. Such monitoring is done either through ad hoc reports & tracking or periodic recalibrations of the models. It is imperative that banks examine the ongoing validity (versus obsolescence) of the models during such recalibration exercises. Banks that do not possess in-house analytics expertize could struggle to conduct such model evaluation & validation exercises, particularly in deciding whether the model-driven business rules continue to in sync with the banks' customer segments.

insAnalytics brings an integrated easy-to-use validation tool to track, monitor, and evaluate the business rules being used by the bank. The solution provides answers not just to the questions generally asked by business end-users, but also those asked by project leaders and analysts. The complete solution is divided into three major sections. "Measure the Benefit" tracks major KPIs looked at by the business users. "Understand the Accuracy" reports statistical measures that help a project leader to monitor the performance of the model. "Understand Model Better" provides a 'dig-deeper' analysis that helps an analyst to evaluate areas where the model is performing in the desired fashion as well as areas that need to be investigated.