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Digital Marketing
With Digital Marketing ,learn to make your presence online and also see your business being reached by digital natives (or people online) .

40Hours programme

Contact hours: 20 hours

  • Conceptual Learning
  • Hands-on Learning
  • Projects/ Assignments
  • Case studies/ Use cases
Programme Objectives
Digital Marketing has become the heart of marketing strategies for most organizations around the globe. And why shouldn’t it be? Reaching people was never easier than this. With this Digital Marketing course you will learn the nuances and practices which will ultimately enhance the brand by having a strong reputation as well as foothold in the digital world. The programme covers various topics like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing to begin with. Participants will learn to appreciate the need of digital marketing and also implement different techniques of the field and subsequently analyze the outcomes to better direct the organization to fulfil its goals.
Who should go for the Programme?
The marketing cell of any organization has a Digital Marketer or is planning to hire one. The Digital Marketing course has been designed & developed to cater to the requirements of marketers across. The programme offers substantial value to all professionals who wish to learn the art of using digital marketing to drive & support decision-making at marketing and sales executive levels. The programme will be of particular significance to all professionals who provide decision support services to senior management in their organizations. Apart from professionals, even if you are an individual or student, you can very well appreciate the topics that are being covered during the training.

Key Takeaways

  • Gain a deep insight in Digital Marketing
  • Learn the Digital Marketing concept and how to apply it aptly for improving business values

Learning Mode

Are there any Learning Pre-requisites?

MEET Our Consultants & Faculty

Goutam Das

Ph.D. Scholar (Foreign Direct Investment), IIFT Delhi MTech (Computer Engg.), IIT Kharagpur Alumnus of IIM Calcutta & ISI Delhi 25+ yrs of industry exp. across industry verticals

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Dr Nidhan "Neal" Choudhuri

Ph.D. (Statistics), Michigan State University, USA B. Stats & M. Stats, Indian Statistical Institute, Calcutta Ex-Chief Scientist & Founder, PlanetRisk Inc, USA; 20 yrs of industry exp. with Morgan Stanley, Barclays Capital, etc.

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Debjani Bhattacharya

M. Phil, Jadavpur University, B.E. (Electrical Engg.), MN-NIT Allahabad

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Dr. Mousumi Duttaray

Ph.D. (International Economics), Indiana University, USA 18+ years of teaching, research and industry experience in USA with global majors like Barclaycard, AMEX etc.

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Amrita Saha

M.Sc.(Economics) Calcutta University

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Somnath Sinha

B.Tech. (Electrical), IIT Bombay PGDM, IIM Calcutta 30+ yrs. of exp. in global delivery with 2 decades of service with IBM as Service Leader (IT) & CIO Ex-partner of Accenture, KPMG, E&Y, PWC

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Prof. B. B. Chakrabarti

Ph.D. in Economics Gold Medalist -PGDM, IIM Calcutta Gold Medalist - BE, Jadavpur Univ. Fellow Member of the Institute of Cost Accountants of India (ICAI) 40+ yrs of experience in industry/ academic

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Pravin Bhosale

B. E. (Mech. Engg), NIIT PG Certification on Business Analytics, Machine Learning Cert from Stanford Univ. LOMA ALMI Certified Professional 15+ years of experience in consulting on Financial Analytics, Credit Risk Analytics, Operations Research, Business Analytics,

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