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Consumer Products & Retail

insAnalytics offers a versatile suite of solutions for product marketers, brick & mortar retailers, and online e-Commerce players to assist in new product launches, product performance evaluation, concept testing, market-size estimation, and many other areas. Our analytics PlayBook for the Retail & Consumer Products industry deploys innovative approaches & frameworks across all aspects of the value chain, including merchandising, marketing, operations, and supply chains. We assist our clients in addressing business challenges and exploiting opportunities through our cost-effective technology-agnostic solutions in the areas of market basket analysis, product bundling, customer segmentation, analysis of brand-value drivers, product feature evaluation, demand forecasting, inventory optimization, pricing analytics, product catalogue development, perceptual mapping, campaign analytics, store performance evaluation, etc.

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